DIGITAL MARKETING / CASE STUDY #5019

Cinematic B2B Rebrand & 3x Engagement Surge

Client Industry

AI Wealth Management (Zurich)

Engagement Timeline

8 Weeks (Identity Rollout)

Primary Channels

LinkedIn Thought Leadership & IG

SLA Verification

Mutua Universal Assured

THE ATTENTION CRISIS (BEFORE ATMSH)

Dry Monotone Aesthetics & Feed Invisibility

The client was attempting to sell institutional AI portfolio management tools to Swiss and Spanish private banks using generic stock photos and dry PDF whitepapers. Their social feeds suffered from an abysmal 0.4% engagement rate. Video content had a 91% drop-off past the first 3 seconds, and their C-level executives were completely invisible as thought leaders in the European financial ecosystem.

THE ATMSH ATTENTION ARCHITECTURE

Kinetic Typography & Executive Ghostwriting

We overhauled their entire visual identity into a premium, dark-mode 'Cyber-Finance' aesthetic. We introduced ultra-fast kinetic typography video hooks that capture scrollers in 1.2 seconds. Simultaneously, our PR desk established a ghostwritten weekly thought-leadership funnel for their CEO on LinkedIn, breaking down complex algorithmic trading concepts in unvarnished, highly engaging prose.

Proven Brand Metrics

Social Rebrand Impact

3.2x
Average Video Retention

Past the critical 3s drop-off zone

+310%
LinkedIn Inbound DMs

Qualified C-Level Tier-1 inquiries

€48k
Attributed Pipeline

Generated directly from CEO posts

100%
Unified Aesthetic Sync

Figma UI kit to After Effects pipeline

Creative Methodology

The 3 Pillars of Visual Dominance

🎬 Docu-Style Micro-Shorts

We completely banned 'dancing reels'. Instead, we produced cinematic vertical micro-documentaries optimized for silent scrollers using synchronized dynamic captions.

✍️ Executive Ghostwriting Desk

Our copywriters interviewed the client's Chief Quant twice a month, extracting raw industry insights and formatting them into highly engaging, viral LinkedIn breakdowns.

🎨 Modular Figma UI Kit

Delivered an ironclad design system containing 200+ pre-cleared dark-mode templates, ensuring their internal junior team can deploy flawless posts in seconds.

After Effects 4K Figma Variables Kinetic Typography LinkedIn Creator Mode
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